James Still · Ballarat, Victoria
Insurance broker, business owner and someone who enjoys figuring out how things could be done better.
Hello
This isn't a website designed to tell you I've got everything figured out. It's a place to document what I've done, what I've learned, the people who have helped, the things that haven't worked, and whatever comes next.
I grew up in Bacchus Marsh before moving to Ballarat. In 2014 I deferred veterinary studies to help Dad wind down the family business. That short detour became my career — and eventually Still Insured.
Milestones
2014
Entered insurance
Deferred veterinary studies to help with the family's financial planning and insurance business.
December 2024
Acquired the family insurance portfolio
Acquisition of David J Still & Associates into Still Insured.
21 October 2025
Won National Young Broker of the Year
NIBA/Vero national award on the Gold Coast.
2026
Won Australia Underwriting Broker of the Year
Insurance Business Australia Awards, alongside separate Excellence Awardee recognition.
Recognition
What I've built
Still Insured
My insurance brokerage, with a focus on practical advice, relationships and helping people understand their risks.
OperatingStill Trucking
A specialist transport insurance initiative for truck operators, fleets, contractors and the unique challenges of the transport industry.
OperatingStill Travelling
A travel insurance brand helping people and businesses organise suitable travel cover. The website is live and fully functional.
DevelopmentStillCovered
Digital customer journeys and insurance distribution, designed to reduce friction while retaining access to professional assistance.
DevelopmentStillOS / StillAge
An ongoing InsurTech development project exploring what a modern broker operating platform could look like.
ConceptStill Underwriting
An early-stage underwriting concept focused on developing specialist products for risks that existing markets struggle to accommodate.
In conversation
podcast · Business Made Personal
Mark Silveira speaks with James about family, resilience, building Still Insured, and the future of accessible insurance. Includes the episode and transcript.
podcast · Business Made Personal — Buzzsprout
Direct audio player for the 40-minute Business Made Personal interview.
podcast · ANZIIF COVERED
ANZIIF’s April 2026 feature on James’s discussion of insurance reform, resilience and leadership.
Beyond the desk
Community
Bloomfield community recovery
Bloomfield, Far North Queensland · 2025
Fitzroy Crossing Young Broker Alumni Experience
Fitzroy Crossing, Western Australia · September 2026
Victorian bushfire recovery
Victoria
Projects & experiments
Still Insured Quote Studio
Development
Broker workflow automation
Development
AI-supported risk discovery
Experiment
Caveman Insurance Education
Development
Journal
The first journal entries are being written. Check back soon.
“Sometimes what you learn from building something is just as valuable as the thing itself.”
— James